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Posts Tagged ‘baudrillard’

The assignment: Your prompt asked you to consider Baudrillard’s object-value system (or at least the reductive version of it I gave you) in the context of automobile advertising.  It specifically directed you to consider how the first two values (functional and exchange) are affected by the last two (symbol and sign).  You were invited to define that effect in a way that made sense to you, e.g., by looking at how symbolic value creates exchange value.  To develop your insight, you could have used the background reading, our class notes, and the Super Bowl ads we watched.

Perhaps most telling is that you were give a week longer to work at home on this quiz than I intended.  Snow, sleet, and one of the ineluctable laws of life gave you time to reflect, revise, expand, etc.; you should have handed in, therefore, an approximation of your best work.

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Orange: Airball

Kinder,

This is my attempt to circumvent our every-other-day schedule through a collaborative, discussion-driven blog.  If you see [MS] in the title of a post, you’ll know that it is directed toward your course, and that it contains an assignment—anything from background reading to a reflection response.  You should continue to visit my main website; it will contain assignment due dates, calendars, and all of the necessary documents for our second semester.

Now to advertising.  On February 23rd, you began a (now protracted) quiz on Baudrillard’s object-value system, which sits at the center of our study of marketing and advertising rhetoric.  You have also (at least ostensibly) read the background on advertising, studied some of the persuasive strategies used, and learned a bit about VALS marketing.  You will now apply the understanding in those links to a few ads from Ads of the World, an online archive of contemporary ads in various kinds of international media.

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