Posts Tagged ‘michael jackson’

Ads of the World

In our last post, I wrote the following:

“Now that you’ve watched the commercial, you can log in and analyze it in the comments section below.  You have an open-ended prompt that is designed to spark an organic discussion:

Focusing on only one or two of the central ideas in this unit—anything from Baudrillard’s object-value philosophy to the association principal—explore how this ad is constructed, what it sells, and the extent to which it is effective.

Remember that you are earning points here as part of an adversarial discussion, not for individualized responses.”

I repeat this now to emphasize the point of these blogs: to have you talking with each other while analyzing a text (here defined as an advertisement).  You are part of the process of turning these organic discussions into course assessments; you do not have direct control of the gradebook, but you do have my ear.  And I will play the grading portion of this by ear (just to mix metaphors a bit).



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