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Posts Tagged ‘print ads’

Your Q3 ad campaigns are now graded.  You will receive the scores on each section, along with commentary specific to your group, in class; this post will document the process by which you should have produced your project — and general commentary about what went right and wrong.

First, an explanation of the feedback given in class.  Your dossier was scored along the four categories of the Ad Campaign Dossier Rubric distributed early in the process; similarly, this Print Ad Rubric, also distributed early in the process, breaks down the four categories of the creative component.  You can load the Overview/Breakdown, too, to remind yourself of the checklist you were given, since these pieces were incorporated into the two halves of the rubric.  Each category is scored twice: first, out of nine, according to the levels of effectiveness outlined through the DAMAGES rubric; second, out of 27, determined by multiplying the first score by three.  This yields two scores out of 100 — which, you’re right, means a 104/100 is possible.

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Ads of the World

In our last post, I wrote the following:

“Now that you’ve watched the commercial, you can log in and analyze it in the comments section below.  You have an open-ended prompt that is designed to spark an organic discussion:

Focusing on only one or two of the central ideas in this unit—anything from Baudrillard’s object-value philosophy to the association principal—explore how this ad is constructed, what it sells, and the extent to which it is effective.

Remember that you are earning points here as part of an adversarial discussion, not for individualized responses.”

I repeat this now to emphasize the point of these blogs: to have you talking with each other while analyzing a text (here defined as an advertisement).  You are part of the process of turning these organic discussions into course assessments; you do not have direct control of the gradebook, but you do have my ear.  And I will play the grading portion of this by ear (just to mix metaphors a bit).

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